Tesla motors drives into blue ocean space with high. This blog article is a overview of some of the key points of the book by w. Start studying man 320f exam 2 blue ocean strategy. Chan kim, 9781633697379, available at book depository with free delivery. Essay on blue ocean strategy a marketing book 1053. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy is the most successful book on business masterplanning. Blue ocean strategy by w chan kim, 9781633692879, available at book depository with free delivery worldwide. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3.
Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Compete in existing market space create uncontested market space beat the competition make the competition irrelevant exploit existing demand create and capture new demand make the valuecost tradeoff break the valuecost tradeoff align the whole system of a firms activities with its strategic choice of differentiation or low cost. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan kim, 9781625274496, available at book depository with free delivery worldwide. Blue ocean strategy is the result of research by professors w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Blue ocean strategy definition marketing dictionary mba. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
The book succeeds in showing how businesses, can outdo their competitors. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. Blue ocean strategy formulation the four principles of. Blue ocean strategy can be found on amazon blue ocean strategy. Chan kim and renee mauborgne, professors at insead.
Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. It is being published in a recordbreaking 44 languages and is a w. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. The profit is much easier than the rivalry with the competition on existing markets. Red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w. The strategy canvas provides a highly visual tool to help look at future options.
Blue ocean strategy is a book published in 2005 and written by w. Usa today bestseller blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy can be applied across sectors or businesses. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. This book brings the best of those articles together all in one place. The seminal book blue ocean strategy has sold over 3. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3.
Achieved via the delivery of features that have a highest marginal benefit to customer needs. Mar 30, 2016 blue ocean strategy bos is a framework which inspires to innovate and develop new demand and new markets to sell your products instead of fighting with competition over the same market share and satisfying the same demand which is typically done in a red ocean strategy ros. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. In addition, there is a profound amount of information that is definitely able to enlighten any reader. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Inside business 360, united states if you are still wondering whether to pick up a copy of blue ocean strategy, we hope this article will convince you. Furthermore the blue ocean strategy was awarded with the best business book of 2005. Pros and cons of blue ocean strategy essay example. Blue ocean strategy definition marketing dictionary. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. But, lets first understand what is blue ocean and how it is different from red ocean strategy. Blue ocean strategy, expanded edition book depository.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Chan kim and renee mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition.
Chan ki slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Buy blue ocean strategy, expanded edition revised ed. A collection of three kimmauborgne articles on blue ocean strategy. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries.
Chan kim and renee mauborgne in their book blue ocean strategy. In 2009, malaysias prime minister najib razak hosted a national blue ocean strategy summit to unite private sector leaders, civil servants, and key stakeholders to address economic and social issues. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. How to create uncontested market space and make the competition irrelevant by w. Find the most recent and compelling stories here of people and companies creating their own blue oceans in strategy and leadership. Theyve progressed every year since to 15th in 2005. Furthermore the blue ocean strategy was awarded with. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
For that there is nothing better than something called the blue ocean strategy. All in all, blue ocean strategy is a book worth reading. Man 320f exam 2 blue ocean strategy flashcards quizlet. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Blue ocean strategy is continuously being applied all over the world and is regularly featured in news articles. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. The blue ocean strategy reader meet your next favorite book. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Chan kim, 9781625274496, available at book depository with free.
Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Apr, 2016 this strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. How to create uncontested market space and the make competition irrelevant 2005.
The premise of the book is that companies can succeed by creating. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. This book will help the investor who is unsure about buying, holding or selling based on a companys future prospects. With ample speed and torque, teslas roadster races past the big three and toyotas efforts at creating electric and hybrid vehicles, offering consumers a green vehicle with highperformance characteristics.
How to create uncontested market space and make competition irrelevant by w. Blue ocean strategy bos is a framework which inspires to innovate and develop new demand and new markets to sell your products instead of fighting with competition over the same market share and satisfying the same demand which is typically done in a red ocean strategy ros. To join the free indie business book club, click here. Essay on blue ocean strategy a marketing book 1053 words. How to create uncontested market space and make the competition irrelevant unabridged by kim, w chan, mauborgne, renee isbn. Tesla motors drives into blue ocean market space by creating an electric vehicle sports car with zero emissions. This international bestselling book sold more than a million copies in its first year of publication, and has. Chan, 97815996192, available at book depository with free delivery worldwide. In this article you will learn how to make your competition irrelevant and have sales and profit. Blue ocean strategy including examples and pdf download. The blue ocean approach is based upon the concept of value innovation which was also introduced by the authors of the blue ocean strategy, kim and mauborgene. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options.
Blue ocean strategy is the most successful book on business masterplanning the economist. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. An introduction to blue ocean strategy mba knowledge base. You may or may not agree with the central philosophy, but you will be inspired. The ideas, tools and frameworks were tested and refined over the years in corporate practice in europe, us and asia and presented in journal articles, before being published in the form of a book in 2005. May 30, 2017 to join the free indie business book club, click here. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Based on a study of 150 strategic moves spanning more than 100 years. After reading the book, i can summarize the idea behind the blue ocean strategy in two main statements which are. Everyday low prices and free delivery on eligible orders. Highgrowth companies are becoming increasingly hard to seek. Value innovation strategy competes in an uncontested market space.
Blue ocean strategy is a bad book, but it is not your usual bad book. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. May 12, 2015 the country is using blue ocean strategy to become a highincome, advanced nation by 2020, according to an insead report. Reviewed in the united states on december 11, 2017. The country is using blue ocean strategy to become a highincome, advanced nation by 2020, according to an insead report. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Chan kim and renee mauborgne in the indie business book club. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition.
1008 627 274 1046 1355 693 1275 691 46 729 696 681 842 1157 807 871 1604 1549 1048 611 285 1603 1631 190 1175 392 104 38 1450 1016 155 230 692 763 712 452